Project Liftoff: New Brand

Project Liftoff: ePM Launches New Brand

Capital projects consulting firm’s new brand reflects data-driven approach to increasing predictability. As published on Yahoo! Finance. 

ePM, an international capital projects consulting firm headquartered in Austin, Texas, launched the company’s complete rebranding with a new logo, tagline and website Tuesday.

Inspired by data-driven processes, the new brand reflects ePM’s analytical approach to projects and process for improving project predictability. The new brand combines statistics and charts with crisp, clean photography for a fresh, integrated look and feel.

The revamped look reflects the company’s commitment to improved outcomes, said Gerry Sepe, ePM’s chief executive officer and principal consultant.

“Giving clients the tools to gain confidence and make quality decisions is a driving force at ePM, and the new brand is in alignment with the consistent and efficient solutions we provide,” he explained.

The company’s new tagline, “Performance Accelerated,” references the way ePM combines cutting-edge project diagnostic technology with industry knowledge to propel projects toward successful completion. Likewise, the revamped website improves the user experience so visitors can explore the services, technology and resources ePM offers. An extensive portfolio on the website also provides industry-specific case studies for interested current and potential clients.

The new corporate brand is intended to provide a fully integrated experience, said Russ Cusimano, consulting practice leader at ePM. “The new direction for the ePM brand supports our continued development of analytical methods and tools,” he explained. “We are looking forward to what the future holds.”

Read more on Yahoo! Finance.